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| 'butter stick' (not patented), 1995 courtesy kenji kawakami |
Many times I've come across photos of a particular style of crazy Japanese inventions that brought me to my knees with laughter. These seemingly useful gadgets were hilarious, ingenious, and sort of ridiculous. For example, there was a photo of a woman with an umbrella hat. Or a baby jumper that cleans the floor as the baby crawls around the floor. These inventions are brilliant and silly. They seem to have a great usefulness, until you further evaluate and discover that they are not entirely perfect ideas.
This style of inventions is called Chindogu (which means unusual), a term created by a Japanese investor and "Mail Order Life" magazine editor, Kenji Kawakami. The term was further spread as a monthly feature in Tokyo magazine, where readers were encouraged to send in ideas. In the mid 90's, Papia and Kawakami collaborated on 101 Unuseless Japanese Inventions: The Art of Chindōgu, and later, 99 More Unuseless Japanese Inventions.
According to Chindogu.com, there are 10 tenets of Chindogu:
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| 'food cooler' (not patented), 1997 courtesy kenji kawakami |
1. A Chindogu cannot be for real use
It is fundamental to the spirit of Chindogu that inventions claiming Chindogu status must be, from a practical point of view, (almost) completely useless. If you invent something which turns out to be so handy that you use it all the time, then you have failed to make a Chindogu. Try the Patent Office.
2. A Chindogu must exist
You're not allowed to use a Chindogu, but it must be made. You have to be able to hold it in your hand and think 'I can actually imagine someone using this. Almost.' In order to be useless, it must first be.
It is fundamental to the spirit of Chindogu that inventions claiming Chindogu status must be, from a practical point of view, (almost) completely useless. If you invent something which turns out to be so handy that you use it all the time, then you have failed to make a Chindogu. Try the Patent Office.
2. A Chindogu must exist
You're not allowed to use a Chindogu, but it must be made. You have to be able to hold it in your hand and think 'I can actually imagine someone using this. Almost.' In order to be useless, it must first be.
3. Inherent in every Chindogu is the spirit of anarchy
Chindogu are man-made objects that have broken free from the chains of usefulness. They represent freedom of thought and action: the freedom to challenge the suffocating historical dominance of conservative utility; the freedom to be (almost) useless.
4. Chindogu are tools for everyday life
Chindogu are a form of nonverbal communication understandable to everyone, everywhere. Specialised or technical inventions, like a threehandled sprocket loosener for drainpipes centred between two under-the-sink cabinet doors (the uselessness of which will only be appreciated by plumbers), do not count.
5. Chindogu are not for sale
Chindogu are not tradable commodities. If you accept money for one you surrender your purity. They must not even be sold as a joke.
6. Humour must not be the sole reason for creating a Chindogu
The creation of Chindogu is fundamentally a problem-solving activity. Humour is simply the by-product of finding an elaborate or unconventional solution to a problem that may not have been that pressing to begin with.
7. Chindogu is not propaganda
Chindogu are innocent. They are made to be used, even though they cannot be used. They should not be created as a perverse or ironic comment on the sorry state of mankind.
8. Chindogu are never taboo
The International Chindogu Society has established certain standards of social decency. Cheap sexual innuendo, humour of a vulgar nature, and sick or cruel jokes that debase the sanctity of living things are not allowed.
9. Chindogu cannot be patented
Chindogu are offerings to the rest of the world - they are not therefore ideas to be copyrighted, patented, collected and owned. As they say in Spain, mi Chindogu es tu Chindogu.
10. Chindogu are without prejudice
Chindogu must never favour one race or religion over another. Young and old, male and female, rich and poor - all should have a free and equal chance to enjoy each and every Chindogu.
Chindogu are man-made objects that have broken free from the chains of usefulness. They represent freedom of thought and action: the freedom to challenge the suffocating historical dominance of conservative utility; the freedom to be (almost) useless.
4. Chindogu are tools for everyday life
Chindogu are a form of nonverbal communication understandable to everyone, everywhere. Specialised or technical inventions, like a threehandled sprocket loosener for drainpipes centred between two under-the-sink cabinet doors (the uselessness of which will only be appreciated by plumbers), do not count.
5. Chindogu are not for sale
Chindogu are not tradable commodities. If you accept money for one you surrender your purity. They must not even be sold as a joke.
6. Humour must not be the sole reason for creating a Chindogu
The creation of Chindogu is fundamentally a problem-solving activity. Humour is simply the by-product of finding an elaborate or unconventional solution to a problem that may not have been that pressing to begin with.
7. Chindogu is not propaganda
Chindogu are innocent. They are made to be used, even though they cannot be used. They should not be created as a perverse or ironic comment on the sorry state of mankind.
8. Chindogu are never taboo
The International Chindogu Society has established certain standards of social decency. Cheap sexual innuendo, humour of a vulgar nature, and sick or cruel jokes that debase the sanctity of living things are not allowed.
9. Chindogu cannot be patented
Chindogu are offerings to the rest of the world - they are not therefore ideas to be copyrighted, patented, collected and owned. As they say in Spain, mi Chindogu es tu Chindogu.
10. Chindogu are without prejudice
Chindogu must never favour one race or religion over another. Young and old, male and female, rich and poor - all should have a free and equal chance to enjoy each and every Chindogu.
Creative exercise!
1. Think of three daily annoyances that you encounter in daily life, eg. your morning coffee is too hot and you need two hands to hold your briefcase and to hold the subway poles, all at the same time.
2. Brainstorm some inventions that would solve these there problems. make sure that the inventions follow the 10 tenants of Chindogu.
3. This can be so much fun in a group. Make a game out of it by dividing into 2 teams. Each team tries to create inventions to solve the same problems. the best invention wins the team a point.
4. share some inventions in the comments below!!!
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